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      Ceremonial Grade Organic

      Private Reserve

      30 Servings

      The pinnacle of matcha quality — rich, silky, and masterfully refined for true connoisseurs seeking unmatched indulgence.

      Choose Your Size: 30 Servings
      Choose Your Offer: Subscribe & Save 20%
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      60-Day 100% Money Back Guarantee

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      • ⚡ Calm, Sustained Energy
        Naturally occurring caffeine balanced by L-theanine helps promote steady focus without the jitters or crash often associated with coffee.


        🧠 Enhanced Focus & Clarity
        Supports concentration, productivity, and a more mindful state throughout the day.

        🌿 Rich in Antioxidants
        Packed with naturally occurring catechins and plant compounds that support overall wellness.


        💚 Whole Leaf Nutrition
        Because matcha is made from finely ground tea leaves, you consume the entire leaf and all of its beneficial nutrients.


        🌱 Certified Organic
        Grown without synthetic pesticides or fertilizers and carefully sourced from trusted tea farms in Japan.


        🔄 Daily Wellness Ritual
        A simple, enjoyable habit that helps support consistency, intentionality, and feeling your best every day.

      • Sourced with Care. Crafted with Intention.
        We source our tea directly from trusted partners in Japan, including multigenerational tea-growing families who have spent decades refining their craft. Every harvest is carefully selected, guided by a Japanese Tea Master, and rigorously tested for quality and purity before it reaches your cup.

        Quality Highlights
        - USDA Organic Certified
        - Directly sourced from Japan
        - Partnering with multigenerational tea farms
        - Guided by a Japanese Tea Master
        - Double-tested for quality and purity

      • Organic Matcha

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      Private Reserve
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      Private Reserve
      Subscribe & SAVE 20% $29.99 $23.99
      Delivered every 3 months $0.80 / Cup
      One-Time Purchase $29.99
      $0.80 / Cup
      Subscribe & SAVE 20% $29.99 $23.99
      Delivered every 3 months $0.80 / Cup
      One-Time Purchase $29.99
      $0.80 / Cup

      Not Your Average Matcha

      Not Your Average Matcha

      Not Your Average Matcha

      Not Your Average Matcha

      Private Reserve

      Organic Matcha

      About

      Private Reserve is an exceptionally refined ceremonial matcha crafted for those who appreciate depth, complexity, and craftsmanship in every cup. Carefully selected for its rich character and remarkable smoothness, this blend offers a sophisticated matcha experience that bridges everyday enjoyment and true connoisseurship.

      What's in the Bag

      Country Japan
      Region Kagoshima Prefecture
      Cultivar Blend
      Caffeine Content 30-35 mg / serving
      Tasting Notes

      Rich and sophisticated with exceptional depth, layered floral aromatics, and a luxurious mouthfeel. Private Reserve reveals evolving notes of butter, jasmine, and toasted nuts, creating a complex tasting experience designed for those who appreciate the finer nuances of high-quality organic Japanese matcha.

      Flavor Profile
      BUTTERY RICHNESSDELICATE JASMINETOASTED NUT NOTESCOMPLEX UMAMIELEGANT FLORAL FINISH
      • Body: Rich, velvety, and full-bodied
      • Aroma: Jasmine blossoms, sweet cream, and toasted nuts
      • Finish: Long, refined, and delicately floral
      • Nutrition Facts

      How to Enjoy your Matcha

      How to Enjoy your Matcha

      Hot Matcha Hot Matcha
      Iced Matcha Iced Matcha
      Hot Matcha Latte Hot Matcha Latte
      Iced Matcha Latte Iced Matcha Latte
      Smoothies & Recipes Smoothies & Recipes

      1. Add 1/2 teaspoon Tenzo Matcha to a cup.
      2. Whisk with 1 oz warm water until smooth and frothy.
      3. Add 5–7 oz warm water and enjoy.

      For best results, avoid using boiling water.

      1. Add 1/2 teaspoon Tenzo Matcha to a cup.
      2. Whisk with 1 oz warm water until smooth and frothy.
      3. Add 5–7 oz warm water and enjoy.

      For best results, avoid using boiling water.

      Pro Tip:

      Pro Tip:

      Sift your matcha before whisking for the smoothest texture and best froth.

      Sift your matcha before whisking for the smoothest texture and best froth.

      1. Add 1/2 teaspoon Tenzo Matcha to a cup or shaker.
      2. Whisk or shake with 1 oz cold water until smooth.
      3. Pour over ice.
      4. Top with 5–7 oz cold water and enjoy.

      1. Add 1/2 teaspoon Tenzo Matcha to a cup or shaker.
      2. Whisk or shake with 1 oz cold water until smooth.
      3. Pour over ice.
      4. Top with 5–7 oz cold water and enjoy.

      Pro Tip:

      Pro Tip:

      Sift your matcha before whisking for the smoothest texture and best froth.

      Sift your matcha before whisking for the smoothest texture and best froth.

      1. Add 1/2 teaspoon Tenzo Matcha to a cup.
      2. Whisk with 1 oz warm water until smooth and frothy.
      3. Add 6–8 oz steamed milk of your choice and enjoy.

      For best results, avoid using boiling water.

      1. Add 1/2 teaspoon Tenzo Matcha to a cup.
      2. Whisk with 1 oz warm water until smooth and frothy.
      3. Add 6–8 oz steamed milk of your choice and enjoy.

      For best results, avoid using boiling water.

      Pro Tip:

      Pro Tip:

      Sift your matcha before whisking for the smoothest texture and best froth.

      Sift your matcha before whisking for the smoothest texture and best froth.

      1. Add 1/2 teaspoon Tenzo Matcha to a cup or shaker.
      2. Whisk or shake with 1 oz cold water until smooth.
      3. Fill a glass with ice.
      4. Pour over ice and top with 6–8 oz cold milk of your choice.

      1. Add 1/2 teaspoon Tenzo Matcha to a cup or shaker.
      2. Whisk or shake with 1 oz cold water until smooth.
      3. Fill a glass with ice.
      4. Pour over ice and top with 6–8 oz cold milk of your choice.

      Pro Tip:

      Pro Tip:

      Sift your matcha before whisking for the smoothest texture and best froth.

      Sift your matcha before whisking for the smoothest texture and best froth.

      Blend 1/2 teaspoon of Tenzo into smoothies, oatmeal, yogurt, or baked goods for an antioxidant-rich boost.

      Blend 1/2 teaspoon of Tenzo into smoothies, oatmeal, yogurt, or baked goods for an antioxidant-rich boost.

      Pro Tip:

      Pro Tip:

      Sift your matcha before whisking for the smoothest texture and best froth.

      Sift your matcha before whisking for the smoothest texture and best froth.

      View More Recipes

      Real People, Real Matcha

      Real People, Real Matcha

      200,000,000+

      200,000,000+

      Cups of Tenzo Matcha Poured a Year

      Cups of Tenzo Matcha Poured a Year

      MADE FOR EVERY DAY:
      Private Reserve

      MADE FOR EVERY DAY:
      Private Reserve

      You're ready to explore a more refined matcha experience and appreciate greater depth, complexity, and craftsmanship in every cup. Private Reserve is ideal for those seeking premium organic ceremonial matcha with layered flavor, exceptional smoothness, and a luxurious finish that rewards a more thoughtful preparation.

      You're ready to explore a more refined matcha experience and appreciate greater depth, complexity, and craftsmanship in every cup. Private Reserve is ideal for those seeking premium organic ceremonial matcha with layered flavor, exceptional smoothness, and a luxurious finish that rewards a more thoughtful preparation.

      Ceremonial Grade

      Ceremonial Grade

      Layered Flavor

      Layered Flavor

      Best Enjoyed Traditionally

      Best Enjoyed Traditionally

      Shade Grown

      Shade Grown

      5.0 Stars | 100K+ Reviews

      5.0 Stars | 100K+ Reviews

      Why People Love Tenzo

      Why People Love Tenzo

        "I've tried quite a few matcha brands, and this is the one I keep coming back to. It tastes smooth, mixes well, and has great flavor.”

        "I've tried quite a few matcha brands, and this is the one I keep coming back to. It tastes smooth, mixes well, and has great flavor.”

        "I'm a barista, so I've made a lot of matcha over the years. This is one I actually keep at home too. It tastes just as good on its own as it does in a latte."

        "I'm a barista, so I've made a lot of matcha over the years. This is one I actually keep at home too. It tastes just as good on its own as it does in a latte."

        "I've been ordering this for months now, and every bag has been just as good as the last. Whether I'm making a latte or drinking it with water, I know exactly what I'm getting."

        "I've been ordering this for months now, and every bag has been just as good as the last. Whether I'm making a latte or drinking it with water, I know exactly what I'm getting."

        "I wasn't much of a matcha person before trying this, but now I make one almost every morning. I genuinely look forward to it."

        "I wasn't much of a matcha person before trying this, but now I make one almost every morning. I genuinely look forward to it."

        "The first thing I noticed was how vibrant the powder looked. After my first cup, I knew I'd be ordering it again."

        "The first thing I noticed was how vibrant the powder looked. After my first cup, I knew I'd be ordering it again."

        "This is one of those products I didn't realize I'd use every day until I bought it. Now I can't imagine my morning without it."

        "This is one of those products I didn't realize I'd use every day until I bought it. Now I can't imagine my morning without it."

        "I originally bought it for myself, but now my sister keeps asking to borrow mine. Safe to say she'll be ordering her own soon."

        "I originally bought it for myself, but now my sister keeps asking to borrow mine. Safe to say she'll be ordering her own soon."

        "I bought this on a friend's recommendation and ended up ordering another bag before I even finished the first. It's one of the few things I never want to run out of."

        "I bought this on a friend's recommendation and ended up ordering another bag before I even finished the first. It's one of the few things I never want to run out of."

      Got Questions?

      Got Questions?

      Everything You Need
      to Know

      Everything You Need
      to Know

      • It starts at the source. Tenzo is Japan-sourced, farmer-direct, and quality-tested. We work directly with our growers in Japan, cutting out unnecessary middlemen and building long-term relationships with the people behind our matcha. Every batch is tested in Japan and independently validated in the U.S. for heavy metals, lead, and other contaminants, so you can feel good about what goes into every cup.

      • Matcha naturally brings caffeine and L-theanine together. The result is a smoother, more sustained lift with a calmer, more focused feel than the jitters often associated with coffee. Caffeine levels vary by blend, harvest, and preparation, but the experience is part of what makes matcha feel distinctly different.

      • Matcha is naturally rich in antioxidants, including EGCG, and contains both caffeine and L-theanine. Together, these compounds can support calm, focused energy, mental alertness, and overall wellness—one of the reasons matcha fits so naturally into an everyday ritual.

      • There are plenty of ways to make matcha, but you can keep it simple. Mix your matcha with a small amount of cold or warm water until smooth, then enjoy it straight or add your milk of choice. For hot matcha, aim for about 158 to 176°F and skip boiling water, which can bring out more bitterness and astringency. For a softer, smoother cup, cold-whisking naturally brings out more sweetness and less bitterness.

      • Matcha loves cool, dark, and dry. Before opening, keep it refrigerated to help preserve freshness. Once opened, seal it tightly and store it somewhere cool and dark, away from heat, light, moisture, and strong odors. Avoid moving an opened bag in and out of the fridge, since temperature changes can create condensation and lead to clumping. For the most vibrant color and flavor, enjoy it within about a month of opening.

      • Every order is covered by our 60-day, 100% money-back guarantee. If Tenzo isn't for you, we'll make it right — no hoops.

      Learn More

      Customer Reviews

      Customer Reviews