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What is Matcha?

MATCHA IS POWDERED GREEN TEA

Matcha is a finely ground Green Tea powder made from the young and nutrient rich leaves of the green tea plant. Matcha powder is traditionally whisked with hot water to make a rich and frothy green tea, but can also be used to make lattes, smoothies, baked goods, and much more!

Drinking Matcha allows you to consume the entire leaf and unlock the full nutrient potential of Green Tea. Matcha has the highest antioxidant rating of all major superfoods and naturally comes with a perfect dose of caffeine for a clean and focused energy boost.

The best Matcha Green Tea in the world comes from Japan. The Japanese have spent the last 1,000 years refining the process of growing green tea and have perfected the art of producing Matcha. Tenzo's Organic Matcha Premium is grown in Kagoshima on the southern tip of Japan's southernmost island.

What is Matcha?

HISTORY OF MATCHA GREEN TEA

The first green tea seeds and bushes were brought to Japan in the year 1191 A.D., by a Japanese Buddhist monk named Myoan Eisai returning from travels in China. The young priest used his experience growing and drinking green tea to popularize what he called "the way of tea" as a meditation ritual within his community of Japanese Buddhist monks. The custom of drinking matcha tea spread throughout Japan and rose in popularity after being accepted into the daily practice of the samurai.

SAMURAI WARRIORS DRANK MATCHA

The samurai were cultured, fearsome warriors that ranked highly in ancient Japanese caste society. Their identity was built on Zen Buddhism, practicing the principles of discipline, ritual, and purification. The tea ceremony developed into an art form and cultural tradition as the samurai added hundreds of detailed steps in the practice. Specific instructions for how to sit and how to prepare Matcha green tea, the proper hand movements and even the proper design for a tea room were recorded in detail.

It is said that the matcha green tea ceremony was an essential part of samurai training, helping the warriors sharpen their focus, concentration, and patience in preparation for battle. The matcha green tea ceremony was developed as a spiritual practice in Japan adhering to the central ideas of harmony, respect, purity, and tranquility.

Matcha green tea in America is consumed in a more casual way, but it's good to keep in mind the traditional Japanese tea ceremony from which the mindfulness of matcha has its roots. The idea that every encounter is unique and can never be reproduced is represented by the Japanese saying "ichi-go-ichi-e" ("One time, One meaning"). In terms of drinking Matcha green tea, it means that each particular occasion and experience can never be replicated and therefore, should be treasured.

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HOW IS MATCHA MADE?

Matcha Green Tea separates itself from ordinary teas in the way it is farmed and processed. When growing Matcha, the green tea plants are covered with shade cloth in the final weeks of the growing cycle and the stems and veins are removed from the leaf before being stone ground to a fine powder.

SHADE GROWN

Matcha is treated with a light controlled process in the last few weeks before harvest. Shading the green tea plants stimulates an increase in the chlorophyll production in the leaves and gives Matcha Green Tea its rich emerald color. The lack of sunlight also brings about the amazing health benefits associated with Matcha by increasing the naturally occurring levels of antioxidants, chlorophyll, caffeine, and L-Theanine.

Shade Grown Matcha Green Tea

HAND PICKED

The best Matcha Green Tea comes from the first flush, baby green tea leaves that grow during the spring. Only the newest buds of the shade grown tea plants are hand-picked for Premium Matcha production. The window for ideal Matcha Green Tea growth is very limited, which is one of the reasons that matcha is one of the more expensive teas on the market.

Hand Picked Matcha Green Tea

STEAMED AND DRIED

Within an hour of being plucked, the tender green tea leaves are treated with steam to halt the oxidation process and preserve the rich green color. The steaming process creates a sweet and vegetal flavor profile, unique among many varieties of tea.

Steam Dried Matcha Green Tea

STONE GROUND

Instead of being rolled, shaped and dried like traditional green tea leaves, the leaves destined to become matcha are laid flat to dry. Grinding the leaves into Matcha is a slow process. If the mill stones overheat, the delicate green tea leaves might become damaged, which alters the flavor and taste. For reference, it takes about one hour to grind 30g of Matcha.

Stone Ground Matcha Green Tea

TYPES OF MATCHA

Matcha is generally expensive when compared to other forms or green tea, but you can think of Matcha like wine. There are super premium blends and also average lesser quality grades of Matcha green tea.

CEREMONIAL MATCHA

Ceremonial grade matcha is the highest quality green tea powder and is typically reserved for use in tea ceremonies and Buddhist temples. Carefully cultivated buds and leaves are blended to create the freshest, most delicate, and smoothest tasting matcha powder. Ceremonial grade tea is meant to be consumed straight, with no sweeteners or additives, allowing the full appreciation of the teas intended purpose.

PREMIUM MATCHA

Premium grade matcha is high-quality powder made from the baby leaves on top of the green tea plant. Premium matcha is best for daily consumption and contains the full range of antioxidants, vitamins, minerals, and caffeine that matcha drinkers have learned to love. It is characterized by a subtle, sweet flavor and bright emerald color. This is the perfect brew for everyday matcha drinkers and first timers.

CULINARY MATCHA

Culinary grade matcha has a stronger and more bitter green tea flavor than ceremonial and premium blends. Leaves are harvested from lower portions of the green tea plant and in most cases include the stems and veins. Culinary matcha can still be whisked into tea but is usually reserved for use as a cooking ingredient, due to its strong flavor and less expensive price point.

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HEALTH BENEFITS OF MATCHA

Matcha green tea is the healthiest drink on the planet. As a fat-burner and cancer-fighter, matcha dominates the rest of the world of tea. It's far more nutritious than standard green tea because matcha is made from ground up whole green tea leaves. It provides a stronger source of vitamins, minerals, antioxidants, and caffeine than standard green tea because you are able to directly ingest all of the nutrients.

PREVENT CANCER CELL GROWTH

Matcha is loaded with antioxidants and contains over 16 times that of blueberries and 80 times that of Kale! Green tea is the place to find a powerful group of antioxidants called catechins that stop the oxidative damage to cells and reduce your risk of cancer. According to the National Cancer Institute, the catechins in Matcha green tea are so powerful that they may actually help prevent cancer, making matcha green tea one of the top natural cancer treatment options out there.

BOOST METABOLISM AND LOSE WEIGHT

The antioxidants and caffeine in matcha work together to boost daily metabolism and increase the rate at which the body burns stored fat. Drink matcha daily to pick the lock on those hard to reach fat cells and burn more calories daily.

BENEFITS IN EXERCISE PERFORMANCE

Another fascinating aspect of Matcha green tea is that it can help speed recovery in athletes whose focus is high-intensity burst training. It's been shown to reverse cellular damage caused by oxidative-nitrosative stress. Matcha green tea can also help to eliminate the symptoms of chronic fatigue syndrome.

CHLOROPHYLL

The process of controlling the light and shading the Matcha green tea leaves during the last few weeks of the growing cycle has an extraordinary impact on the chlorophyll levels. Chlorophyll is known to be a great detoxifier because of its ability to naturally eliminate chemicals and heavy metals from the body.

IMPROVES SKIN

Green Tea improves your skin complexion and makes your skin healthy. The antioxidants in green tea neutralize free radicals in the skin and fight signs of aging (sagging, sun damage, and wrinkles) while also reducing swelling and puffiness. Create an easy Tenzo Matcha face mask with 1 tbsp Matcha, 1oz honey, and 2oz water. Apply to your skin once or twice a week for the benefits :)

MATCHA ENERGY BOOST

Tenzo's Matcha Green tea will provide you with 70mg of caffeine per serving. 70mg of caffeine for every 2 teaspoons of powder that you use. Matcha is perfect if you are looking for an extended 4-6 hour energy boost to focus and be productive. There are no jitters, spikes or headaches like you might have experienced previously with coffee. And the best part is, if you're looking for a larger energy boost, all you have to do is use more Matcha!

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