Baristas: What is Matcha?

Baristas: What is Matcha?

by Cole Singer October 21, 2018

What is Matcha?

Have you heard of matcha? If you currently serve green tea at your café, you might know more about matcha than you think. In the literal sense, matcha translates to “powdered tea” and, just as green tea has its roots in Japan, matcha is a true Japanese staple. Recently, it has been gaining worldwide recognition, with its usage extending to showbiz events like New York Fashion Week. Coffee-drinkers are substituting their intake with healthier matcha. That’s only one of the major reasons why organic matcha has taken over your Instagram feed in the recent past.

Background of Matcha Green Tea

Even though the tea is a Japanese staple, you can trace back its origin to the Tang Dynasty in China (7th – 10th centuries). They used to steam tea into the form of bricks for the sake of easier transportation and trade. In order to make the bricks, the tea leaves were pulverized, resulting in the powdered tea being mixed with the salt and water.

It was not until the following Song Dynasty (10th – 13th centuries) came into power that matcha gained popularity. It is courtesy of Eisai, a Japanese Buddhist Monk that Japan had the tea seeds and the Zen Buddhist methods of making the powdered green tea. He planted the seeds in Kyoto, home to Kamakura Shogun. During their reign, matcha had limited production and was considered a luxurious status symbol.

Later, the Zen Buddhists developed a novel method for producing the green tea plant. They came up with Tencha – cultivating the plant under shaded conditions in order to maximize the health benefits it held.

Why is Matcha so Powerful?

If anything, we know health is a priority in Japan and the things people choose to consume daily are most likely beneficial stapes. Matcha is packed with goodness and health! Green tea is proven to be super healthy but when you brew it, the green tea leaves are overcooked. Ever notice how tea leaves in the teabag are crispy? They’ve been over-dried, causing the leaf to lose many of its innate health benefits. As for matcha, you are consuming the entire leaf since it has been crushed to make the powder.

This is all great, but we can’t say any of this without backing it up with data. consider this: 1 cup of matcha contains the same amount of health benefits as 10-15 cups of regular green tea!

Health Benefits of Matcha

Matcha has all the benefits of green tea, only more powerful and effective. So, with regular consumption of matcha you can look forward to:

- Weight loss

- Lower blood sugar

- Better metabolism

- Calmer mind

- A more relaxed body

- Disease prevention.

Matcha is loaded with antioxidants, including all-powerful EGCG, vitamins and other nutrients. It is also a natural detoxifier for your body, enabling you to wake up as a healthier version of - - yourself!

Why so Many Cafés Serve Matcha

Matcha has consistently gained market share year-over-year worldwide - - but especially in the US. The demand for matcha has been rising steadily in the US, following the highest consumption in Asia. It is largely due to its health advantages that it has grown so popular globally. Chronic illnesses such as cancer, obesity, and diabetes are on the rise and so is their cure, and hence an organic solution – in this case, matcha tea! The tea culture in Asia, where it all started, has remained consistent. With coffee shops and cafés in Australia, Germany, France, and the UK introducing matcha to their customers, the number of shops without matcha is getting smaller and smaller every day also buying into the matcha trend.

Let’s Talk Numbers

Grade View Research Inc. did a matcha market analysis and published its report. According to this report, the global market size for matcha in 2016 was valued at USD $2.6 billion. They speculated an increase of 7.6% from 2017 to 2025 in this global matcha market size, which means the market size will value at USD $5.07 billion by 2025. Now that’s a lot of tea!

There is a lot of matcha on the market. They all look the same, and they’re all set at different price points. What’s up with that? As the leading matcha supplier in the US, we did our own research. Here’s what we found.

Cafés that serve matcha found that ticket prices increased from 10-20%. Since matcha brings in higher margins than coffee and takes much less time to make, coffee shop owners around the globe are just as happy as their customers every time another matcha latte is ordered.

Using Matcha Powder

You’re might be wondering how to make matcha. The tools are foreign. What’s up with the whisk? The good news is that making matcha is as easy as it gets. The staple of all matcha drinks is the green tea shot.

Ceremonial is the highest quality matcha made from superior leaves that undergo a closely-watched preparation process. Regular matcha tea is a favorite but other matcha beverages are gaining popularity as well (think matcha lattes, green eyes, etc.). Demand from health-conscious consumers has driven high-profile cafés to introduce new matcha blends.

Matcha is Coming to Town!

With the ever-present trend of healthy food and drinks, it’s no surprise that matcha tea is dominating the tea market globally. It’s fun, quick and easy to prepare matcha and its uses are just endless. It is probably its premium production process which keeps it from becoming as common as the regular tea.

Does Matcha Come in Bulk?

Matcha is the new cold brew. Want a piece of the action? You can start a bulk order with us right here, right now!


Cole Singer
Cole Singer

Author

Ex-New Yorker. Traveled all the way to California to experience matcha tea in its finest form. Has been thriving ever since.


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